Our work and what we have measured.
First the films. Then the numbers we counted, with the source next to them.
Demo films
Generic machines, created on our own initiative. None was commissioned. Each carries the demo label.
Where Portuguese machines go
137 countries received Portuguese machines from our sectors in 2025, worth 187 million euros. Spain, the Netherlands, France and Angola lead.
Country and market data, not client results.
The Italians publish four times more
We compared 20 Italian and 15 Portuguese manufacturers of stone, crushing and agricultural machinery. The share with an active channel is the same. The cadence is not.
companies with a new video in the last year, Italy and Portugal
videos accumulated on Italian and Portuguese channels
manufacturers with 16 or more videos published in the last year
Trade fairs 2026–2028 and the date the film must be ready
The film is ready one week after we receive your material. Have it eight weeks before the fair, for the stand and the partners.
| Fair | When | Film ready by | Sector |
|---|---|---|---|
| EIMA InternationalBologna | 10–14 Nov 2026 | now | agricultural and forestry |
| IntermatParis | 21–24 Apr 2027 | 24 Feb 2027 | construction and mining |
| AgritechnicaHanover | 14–20 Nov 2027 | 19 Sep 2027 | agricultural |
| baumaMunich | 3–9 Apr 2028 | 7 Feb 2028 | construction, mining, quarries |
| Stone+tecNuremberg | 21–24 Jun 2028 | 26 Apr 2028 | natural stone and machinery |
What exhibiting costs
An exhibitor at a capital-goods fair spends on average €66,800 per participation. Stand space and construction take almost two thirds.
average cost per exhibitor and fair
goes to stand space
goes to stand construction
Portugal in Verona
Marmomac 2026 closed with more than 50,000 visitors from 132 countries. On the Portuguese side, 48 entities in the catalogue, three of them machine manufacturers.
visitors, 63% from abroad, eight in ten with a role in purchasing decisions
countries of origin
Portuguese entities in the catalogue · machine manufacturers among them
What a machine film shows
18 official films by leading manufacturers (Breton, TRUMPF, Liebherr, DMG MORI, Biesse…), measured shot by shot.
What one sale abroad is worth
Average value per unit exported from Portugal in 2025. Not list prices.
one stone saw
one self-loading trailer
one disc harrow
How the buyer decides
The industrial buyer researches alone before talking to anyone.
of B2B buyers prefer to buy without contact with a sales rep
of manufacturing marketers rank video as the most effective format
most relevant source of information for buyers: social media
Salvador Reis · Head of ProductionYour meeting and quote are with him.Or just write to us.